• Provided expert advice and recommendations to customers looking to purchase cardio and strength training equipment and wellness products
• Created a welcoming and positive environment that promoted a healthy and active lifestyle, and consistently achieved exceptional sales results.
• Offered ongoing support and encouragement to customers to help them achieve their fitness goals.
• Consistently achieved exceptional sales results, selling over $300,000 in my first 6 months and consistently ranking in the top 10% of Extended Warranty Sales in our company that has over 100 fitness specialty stores in the US.
• Maintained an average margin of over 40% each month, contributing to the financial success of the store.

• Manage all logistical and operational aspects of The BFR Pros, a company providing fitness and rehab professionals with on‑demand, online BFR training courses, private live BFR training workshops, and BFR training webinars.
• Oversees and manages the day‑to‑day operations of the company, ensuring that all training courses and workshops are delivered on time, within budget, and to the highest standards.
• Develops and implements effective operational processes and procedures to improve the efficiency and effectiveness of the company's services.

• Collaborates with the sales and marketing teams to develop and execute successful marketing campaigns to drive sales and increase brand awareness.
• Monitors and analyzes key performance metrics to track the company's progress towards its goals and identify areas for improvement.
• Works closely with external partners, vendors, and suppliers to negotiate contracts and ensure the timely delivery of services.
• Coordinates with the finance team to manage budgets, expenses, and revenue projections.
• Provides exceptional customer service to ensure that all clients have a positive experience with the company and are satisfied with the services provided.

• Develops and implements a fully automated, innovative smart web solution, RestaurantWave, that provides turn‑key, hassle‑free, and affordable Virtual Restaurants to local restaurant owners.
• Builds a complete "customers in a box solution" that helps restaurant owners build and monetize their customer database through Online Ordering and Integrated Marketing pipeline, which includes a website for online ordering that covers all internet platforms as well as customized mobile apps.

• Hosts online ordering on the restaurant's custom‑designed website as the primary point of engagement, beginning a 360◦ marketing relationship between the independent restaurant and their customers.
• Builds a 360◦ marketing relationship that keeps independent restaurants top of mind with their customers by providing a frequently scheduled host of perceived value propositions delivered through a variety of dynamic touchpoints, including but not limited to emails, ecoupons, gift certificates, VIP Memberships, and text messages.
• Helps local restaurant owners compete against national chains by providing a technology solution that allows them to engage with their customers at their convenience.
• Increases the bottom line of local restaurants by providing a comprehensive virtual restaurant solution that helps restaurant owners build and monetize their customer database.
• Develops a virtual restaurant solution that allows local restaurants to stay top of mind with their customers, resulting in increased frequency of spend.
• Services over 45 locations since the launch of the company in 2011.
• Contributes to the mission of helping local restaurant owners compete against national chains that are putting them out of business through the strength of their advertising budgets, power of technology, and knowledge of database marketing.

• Leveraged creativity, industry knowledge, and technical expertise to deliver tailored solutions to clients across multiple industries through ideation, problem‑solving, and strategic planning.
• Successfully fixed back‑end technology for Numanna, a $2.5 million ecommerce food company, while positioning it for rapid exponential growth.
• Provided digital, out‑of‑home, and mobile media sales consulting for 3,000 video screens in Chicago Taxis.

• Created a whiteboard animation video for The Motor Vehicle Network, a DMV Media Company.
• Provided operations and administrative support for C.R.O. Partners, who worked with many US companies to scale revenue, including launching and scaling roughly 50 international digital businesses in the US since their founding in 2008.
• Restructured the sales and marketing teams and designed an award‑winning logo for AWISCO, a leading welding and industrial supplies company.
• Sold over 12 TV sponsorships for ABC‑TV/Disson Skating, leveraging excellent negotiation and communication skills.
• Helped sell several sponsorships for adverCar, an innovative media start‑up.

Director of Strategic Partnerships/New Business Development

WESTWOOD ONE RADIO NETWORKS,, New York, NY

Jan 2001 - Jan 2002

• Secured $600K innovative radio sponsorship to Lumber Liquidators new business & now a major national advertiser. Celebrity endorsement campaign including Charles Osgood, Laura Ingraham, G. Gordon Liddy

Vice President of Sponsorships

AMERICAN BASKETBALL LEAGUE (Womenʼs Professional Basketball League), New York, NY

Jan 1997 - May 1998

• Created nationally recognized “award winning” sales tools for a fledgling women's professional sports league

Account Executive/Account Executive/National Sales Manager

CAPITAL CITIES/ABC TELEVISION, Detroit/Chicago/Charlotte

Nov 1982 - Dec 1991

• Brought in $1million of new 1984 Olympic Business including first time advertisers National Steel, Soloflex

• West Islip High School Athletic Hall of Fame Inductee – 2009
• SCORE of Westchester Volunteer – Mentor & Co‑Chair Marketing Committee
• New Models of Business in Society by University of Virginia on Coursera. Certificate earned on April 15, 2015